The event was part of Twestival, a single day, global movement which uses the power of social media to organize offline events that mobilize communities in support of local charities. Philanthro, a national 501(c)(3) organization and a leading platform for young professionals to connect with charitable causes, lead Twestival L.A., the local event. Despite the dreary weather outside, The Association buzzed with positive energy inside. As bartenders mixed specialty drinks such as Twestini, supporters continued to tweet about the event and eagerly awaited for their tweets to appear on the screen at the venue and on their smart phones. Some supporters braved the L.A. drizzle and took advantage of Komodo Food Truck, which enthusiastically agreed to be at the event with their dangerously good food. Some supporters were also busy filling out the forms and playing a mixer game that allowed them to win raffle prizes such as a two flights on JetBlue Airlines and a month of boot camp with Performance Science Training Institute.
Twestival L.A. raised $1,200. But more importantly, the event raised immeasurable awareness for LATM. The Twitter site for the event, @LATwestival, has nearly 5,000 followers. LATM was able to disseminate information about their organization effectively through @LATwestival as well as their Twitter account, @LATeamMentoring. In addition to Twitter, Twestival L.A. and LATM received exposure through social media outlets such as Facebook and blogs, including LAist and Lalawag.com.
The event provided a vital opportunity for a community of tweeters to realize that philanthropy is not just charity galas or dollar donations. The event exemplified that through this generations' existing social media connections and a will to do good, they have the power to make real change.